On July 8, the 2021 World Artificial Intelligence Conference co-sponsored by the Shanghai Municipal Government and the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the State Cyberspace Administration of China, the Chinese Academy of Sciences, the Chinese Academy of Engineering, and the China Association for Science and Technology opened in Shanghai. Government leaders, top scientists, and well-known entrepreneurs will focus on the direction of AI empowering cities' digital transformation, with the theme of "Smart Connected World, Smart City", discuss the cutting-edge progress of artificial intelligence technology innovation and industrial landing, and widely convey the concept of urban digital transformation And value, promote related governance and norms to form a global consensus.
Minghui Wu, the founder and CEO of Minglue Technology, was invited to attend the industry development summit forum of the plenary session of the conference, and discussed with the founders of unicorn companies from different segments of artificial intelligence on the deep integration and model innovation of AI and the real economy, and decoded AI How to reconstruct and empower the industrial chain by technology. Wu Minghui said: “The trend of artificial intelligence is to develop in the direction of cognitive intelligence, and cognitive intelligence is more like a human brain with logical reasoning capabilities. A company, an industry, and even the production factors between upstream and downstream of the industry, Both can realize intelligent matching based on cognitive intelligence technology typified by knowledge graphs, helping companies complete the reshaping of production processes and enter the fast lane of digital transformation."
Cognitive intelligence is the next development direction of AI
Wu Minghui pointed out that the future of artificial intelligence will develop in the direction of cognition. This trend is like the law of development of life. From reptiles to mammals, the brain is constantly evolving, and finally human cognitive ability appears. He said that only when artificial intelligence enters the stage of analysis and decision-making can it truly release value. The cognitive intelligence technology represented by the knowledge graph will be widely used in all walks of life in the future.
Wu Minghui said that perceptual intelligence makes more use of statistical learning methods and summarizes based on historical behavior. The core of cognitive intelligence is more like the human brain, with the ability to reason logically, understand and analyze. For example, in the field of public security, perceptual technology can identify suspect images, and cognitive intelligence can achieve further logical reasoning. Even when the suspect’s face is blurred, the suspect can be found through human-computer collaboration reasoning.
In the digital age, cognitive intelligence technology represented by knowledge graphs will play a more important role in the digital transformation of the industry. The distribution methods of production materials in many traditional industries can be cut into tens of thousands of points after digitization, and they can be matched through cognitive intelligent technology with logical reasoning ability to essentially reconstruct the supply-demand relationship of the entire society. After digitizing the production factors between the upstream and downstream of an enterprise or even an industry, re-matching production factors based on the knowledge map will greatly improve the efficiency of the enterprise.
Wu Minghui gave an example of person-post matching in a company. When selecting and educating talents, he can make digital portraits of employees and positions, and use smart technology to better match people-posts. In the case of internal training, Minglue’s own corporate training academy has thousands of hours of courses, which is difficult for employees to choose. But now through cognitive intelligence technology, it is possible to teach students in accordance with their aptitude, so that every employee can automatically match the appropriate courses at the most suitable time and when the knowledge is most needed, and realize the intelligent match between supply and demand.
Regarding the question of whether robots will replace them, Wu Minghui expressed optimism. He pointed out that in the future we will see human-machine collaboration, and machines are essentially human tools. The future is a competition between human + robot and another human + robot. For example, Alpha Go can defeat people when playing Go alone with people, but in solving more complex problems, the future is not the PK between Alpha Go and people, but between people + Alpha Go and another person + Alpha Dog. PK. So there is no robot to beat people, but how we can develop and apply tools better.
Marketing intelligence helps companies improve efficiency
As a national artificial intelligence open innovation platform marketing intelligence platform issued by the Ministry of Science and Technology, Minglue Technology has been deeply involved in the field of marketing intelligence for 15 years. Wu Minghui pointed out that AI can greatly improve the efficiency of corporate marketing. Before there was artificial intelligence and big data technology, advertising was mostly one-sided, but today it can be one-sided. If the advertising is a thousand people, a large amount of advertising is wasted. In large-scale e-commerce events such as Double 11 or 618, very efficient marketing decisions are needed to help companies win a tough battle. Through AI, all marketing decisions can be processed quickly and dynamically, and the impact on this day's income may vary by 10% or 20%.
Wu Minghui said that starting from the core of marketing, more detailed division of demand can more effectively match the relationship between supply and demand. Whether it is content, service or product, it is possible to achieve extremely personalized supply from production to demand in the future.
Finally, he pointed out that in the field of marketing, the use of data and artificial intelligence requires great attention to the protection of personal data privacy and data security. For more than ten years, you have been deeply involved in the formulation of data privacy protection industry specifications by the China Advertising Association and related industry organizations, taking data security as the highest program. The company has formulated a strict data security desensitization program and a unified desensitization processing tool, and strictly requires the use of user privacy data to ensure the safety of user data under any circumstances.