Marumi DMP system upgrades to create an enterprise digital asset system

Marumi DMP system upgrades to create an enterprise digital asset system

A large amount of online marketing data is not deposited in the company; lack of data to guide digital advertising, such as: target group definition, precise advertising strategy, etc.; lack of data to support advertising effect evaluation
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Introduction

Speaking of being a Marumi, I have an undisguised enthusiasm, "I love the cosmetics industry very much. Everything you do in this industry is meaningful. It is an industry that creates beauty, and it also brings happiness." As the head of Marumi, he not only has high demands on the brand, but he is also meticulous. The cuff on the simple shirt and the faint perfume smell on the body are pleasing to the eye. Just like Marumi's original intention, "perfect".
—— Huaiqing Sun Founder of Marumi
Project Results

Customer pain points

  • A large amount of online marketing data is not deposited in the company

     

  • Lack of data to guide digital advertising, such as: target population definition, precise advertising strategy, etc.

     

  • Lack of data to support advertising effectiveness evaluation

 

Project effect

  • Unified management of data assets: The brand has accumulated hundreds of millions of advertising audience data and web browsing data

  • Purify data assets: perform blacklist filtering before data storage

  • Establish brand equity: Define the population according to business needs and track consumption data across the entire link

  • Data-based online marketing full link optimization

    • Enrich people's cognition and enhance the media interaction of thousands of people: according to media sources, advertising behavior preferences, interest preferences, possible life stages, CRM attributes, etc., crowd analysis can be carried out

       

    • Media delivery strategy optimization: DMP is accurately delivered, various media KPIs continue to increase, and the reach of female target groups is up to 90%+

       

    • Efficiently quantitatively evaluate the effect of advertising

  • Access CRM data, link multiple departments to work together

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